Tl:dr Provide a solution to a problem for people in need with 3 “easy” steps:
- Find a specific crowd
- That has question/issue/obstacle
- Give them the solution
Example: Bob (is a student) who wants to be a project manager (audience), he has to learn for IPMA, Prince2, PMI exam (problem). Provide him a list of books, tips how to learn and pass it (solution).
How to choose a profitable niche for affiliate marketing?
In my previous post, I was explaining how to start a blog. What should motivate you, what you need to remember when running one. If you want to run a blog just for you and you, don’t care about money or how big your audience is you can write about anything you want (and you can skip this chapter). Your day, school, work, annoying friends. On the other hand, when you wish to earn money and make sales you need to choose a niche which can bring viral and significant traffic to your website.
What is a niche market? You can read about it on Wikipedia:
Do you have a concept now?
When you look at the past, and now you can see how many things changed during last years. You can buy things from Amazon without leaving your house. You can talk with people who are on the other continent in few seconds. When you check it, you’ll know that it didn’t happen in few months. Just like big brands needed years to be where they are. Don’t pay internet gurus thousands of dollars “how to be rich in 2 months” as they are a piece of s…
As I mentioned above, niche to making money don’t need to be your passion, but it would be good that you are least interested in it. Before you continue, prepare a list of ten problems, desires, and fears. Probably it is not going to be easy. Try to think about some issues you had, where you preferred to check Google instead asking your friends or family.
When you have your list, you need to do keyword research.
Let’s start with some basics.
A keyword – is a search term that you type something in Google when you try to find new information. An example can be “weight loss” as it is very popular keyword nowadays. We have two kinds of keywords: short-tail and long-tail. What is a difference?
A Short-tail keyword is very broad; it’s just one-two words and they are hard to rank in search engine.
A long-tail keyword is three or more words and it is easy to rank as people who use them in most cases are looking for solutions(which often ends with buying stuff), e.g. “how to lose weight by summer”. You want to use them.
Your task here is to find a keyword which is used, and it should be easy to rank. There are several tools to do it. Don’t buy any premium programs; you don’t need them yet.
First – easiest and most popular – Google Keyword Research Tool
You can create account and log in here.
You can find a tutorial here
- Go to the Google Keywords tool.
- If you have an Adwords-account, log in. If not, create one.
- Advanced Options -> All Countries & English
- Type your niche (e.g. lose weight) into the textbox and hit search.
- In the left column, there’s an option called Match Types. Check “exact” and uncheck the rest. (“Exact” delivers the most realistic results.)
- Choose long-tail KWs with at least 1000 Global Monthly Searches and proceed to competition analysis.
The Moneyword Matrix
Created by the people from Niche Profit Classroom, and I am using it as one of my criteria. How can you use it? It’s pretty straightforward. Pick your keyword and quote it into Google (e.g. “how to lose weight by summer”). It shows the total amount of websites Google has indexed with the exact phrase. When your word has more than 1000 monthly searches and at the same time less than 10 000 results in Google, it is rated as excellent. Simple, right? I would recommend finding words which are being searched around 2000-4000 times as probably anything under 1000 searches will not make your much money.
You need to remember that just one method is not enough to check if the niche is worth or not.
SEO stands for Search Engine Optimization – it describes how well a site is optimized for certain keywords. If you see a website which is high in Page Rank, it doesn’t mean that you can’t outrank it when you optimize it better for keywords than a competitor.
You need to know about three basic and most essential elements:
- Keyword should be in Title – first, blue line on screen below
- Keyword should appear in URL – second, green line
- Keyword is in meta-description – black text below search result
Take your chosen keyword and check TOP10 results and see how well they are optimized. If most sites have high PR (Page Rank – check above), and they look well-optimized, leave it.
Searching for domain
As you know now, one important factor of SEO is a keyword in URL.
You can go to https://domainr.com/and check domain availability for your keywords. Try only .com, if that is not possible choose .org. Why should you try only .com? Most people who use the internet still thinks that there is only .com. Try not to make a mistake and lose traffic for free. It should be easy to type and remember. If .org and .com are not possible to take, try iKeyword or eKeyword.
Last step – repeat
Rerun the process for every keyword. Select the winner. Remember: As you want to have your first sale, chose a low traffic (even less than 1000 searches) that is easy to rank for over high traffic that looks hard to rank. You need to get the experience first to take care of more challenging pages.
When you have it, find five – eight sub-keywords with couple hundred searches that look easy to rank. What is a sub-keyword? In our example: “How to lose weight by summer” it can be: “lose weight in 2 months” or “lose weight without any diet”.
If you want to have easy to use, a powerful tool for keywords – I recommend Jaaxy (You can register for FREE Trial), but ONLY for experienced users – with some knowledge of affiliate marketing. In later stages, I will probably review it to show it’s possibilities.
All right, I explained what a niche is and how to find out if you have a chance to make money on it. But what when you don’t want to write about something that is boring for you? Think about your passion, about something you can talk for hours and other people wish to read about it.
You need to check if people are willing to pay money for it. How? Google, Amazon, EBay, other websites.
Let’s keep the topic of losing weight. You can write a blog how you have been doing it, starting on the first day, the first week, how you have been fighting with yourself not to eat cake, pictures of your progress. In a mean time consider a course “How you can handle a diet,” “Easy steps to love your diet,” etc.
If you are not a specialist, it’s right thing to start with a niche for newbies and beginners. Why? Because it’s easy to please them as they will always learn something new from your posts. Another idea? You are a handyman. You like to fix everything at your place and all friend and neighbours houses. Write a blog “How to do it by yourself” or “How to fix XYZ.” You can create e-book about it.
You are sure you know a lot about your niche. Split your knowledge. Do it 60%/40% or 70%/30%. What do I mean by that? Write on a blog most of your knowledge but don’t share with everything you know as you can earn extra money on that. As I mentioned above – create an e-book/product for this 30%-40% percent and sell it to your readers.