Tl:dr Provide a solution to a problem for people in need with 3 “easy” steps:
- Find a specific crowd
- That has question/issue/obstacle
- Give them the solution
Example: Bob (is a student) who wants to be a project manager (audience), he has to learn for IPMA, Prince2, PMI exam (problem). Provide him a list of books, tips how to learn and pass it (solution).